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Marketing Research Leader – Baby e Child Care North American Insights e Analytics

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Job Title:
Marketing Research Leader – Baby e Child Care North American Insights e Analytics
Company:
Kimberly-Clark
Sector:
Architecture and Design
State:
Neenah
Job Description:
Position Summary: This position is an influential business partner to senior leadership team and cross functional community, with a core accountability of transforming brand building capabilities by redefining the application of insights e analytics to unlock growth and deliver results. The incumbent will partner closely across a range of brand building initiatives, directly shaping strategic business plans and fueling new ways of applying learning to solve business challenges. This position is responsible for proactively partnering with brand, integrated marketing and R&E teams on development, management and execution of North American Learning Plans to achieve brand strategies. The candidate will be looked upon to build talent of others by developing and sharing best practices with both GMRA and broader multi-functional teams. This role requires a confident and inspirational leader with a successful track record developing and implementing strategic plans, building relationships with and influencing senior leaders. Primary Accountabilities and Expectations: The candidate is accountable for: Partner with cross-functional teams to help identify relevant business issues, research objectives and hypotheses to address brand questions and needs. Develop the appropriate learning plans to evaluate hypotheses that can assist in meeting business objectives and utilize appropriate analytic techniques to develop and test hypotheses, draw relevant inferences and create recommendations to define business opportunities. Synthesize, interpret, and apply information/data to establish facts and develop insights to provide new perspectives on the category, consumers, and innovation pathways. Manage the engagement of marketing research and analytics projects, including external research suppliers, to ensure the research and analytics are executed in an accurate, timely, and cost-efficient manner. Translate exponential change in data, technology, and consumer touchpoints into core focused capability areas for the organization. Lead with the application of behavioral understanding to brand building. Apply sound understanding of current and emerging research methodologies, action as the functional expert in the application of consumer practices. Has intense curiosity to learn the business, the consumer, the market Up to 10% travel may be required. BASIC QUALIFICATIONS: Undergraduate degree 7 plus years of experience of consumer insights experience Demonstrated examples of personal leadership leveraging consumer insights/research to develop story for brand Ability to work effectively with all levels of business team management Ability to coach others and build organizational talent relative to market research and strategic thought Working knowledge of technical market research skills Proven ability in translating data to knowledge to actionable recommendations Proven ability to integrate data from different data sources to provide clarity and direction to multi-functional team Strong influencing skills to convince partners and management on strategic direction Excellent written and communication skills PREFERRED QUALIFICATIONS: Advanced degree Experience across a range of categories Experience in brand building (positioning, architecture development), innovation and commercial execution Direct experience driving innovation from initial concept development through to in-market measure and success Global and/or shopper experience Ability to partner with and build relationships with colleagues from different cultures Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, 1.3 billion people - nearly a quarter of the world´s population - trust K-C brands and the solutions they provide to enhance their health, hygiene, and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex, and Depend, Kimberly-Clark holds No.1 or No. 2 share positions in more than 80 countries. With more than 140 years of history of innovation, we believe in recruiting the best people and empowering them do their best work. If fresh thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark. Kimberly-Clark is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. This position may require a post-offer/pre-hire Physical Abilities Test (PAT) to confirm that individuals are able to perform the essential functions of the job. K-C requires that an employee have authorization to work in the country in which the role is based. In the event an applicant does not have current work authorization, K-C will determine, in its sole discretion, whether to sponsor an individual for work authorization. However, based on immigration requirements, not all roles are suitable for sponsorship. This position is subject to drug and alcohol testing, including pre-employment testing. Global VISA and Relocation Specifications: K-C will support in-country relocation for the chosen candidate for the role, including assistance to obtain proper work authorization. The benefits provided will be per the terms of K-C’s applicable mobility policies. The benefits/policy provided will decided in K-C’s sole discretion. Primary Location USA-WI-Neenah Additional Locations Worker Type Employee Worker Sub-Type Regular Time Type Full time
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This job is published in categoryArchitecture and Design, refers to the provinceNeenah